On December 31st, Hip Hop’s freshest talent, Atlanta rapper Playboi Carti, takes over Los Angeles’ Lure Nightclub to bring you one super fresh New Year’s Eve party. A luxurious mega-club and nightlife it-spot favored by LA’s trendsetters and entertainment A-list, Lure joins forces with Playboi Carti to deliver the ultimate New Year’s event with a potent infusion of LA’s velvet-rope nightlife.
Los Angeles’ swanky super-club, Lure, is proud to welcome to the stage one of hip hop’s most anticipated talents, Playboi Carti. The young artist shot to fame this year with the release of two chart-busting singles, “Magnolia” and “wokeuplikethis*”. Joining forces with the A$AP mob and producer Pi’erre Bourne, Playboi Carti’s self-titled debut LP, dropped in April and supported by the likes of Tyler, The Creator, Diplo, has garnered critical claim and heavy momentum, marking him as a major player in the next era of hip-hop superstars.
Along with the intoxicating energy of Playboi Carti, Lure’s NYE party also features top-of-the-line amenities like a 5 hour premium open bar over multiple full-service bars. Turn up the holiday spirit with early evening lite fare and fun-filled NYE party favors, both complimentary. When midnight arrives, grab a complimentary champagne toast, count down live to the New Year with the entire crowd and kick off this New Year in explosive style. Round out this epic night with VIP packages offering table and bottle service, reserved seating, priority admission and more.
Situated in the heart of Hollywood, Lure is a high-end nightlife “it” spot that delivers a decadent dose of glamour wrapped in a luxurious modern design. The immense, 18,000-feet space features sweeping diamond façade that gives way to a nightlife wonderland of artistic details. The dazzling interior boasts oversized cabanas, intricate metal lacework, deep mahogany floors, suede paneling and plush lounge seating. As one of L.A.’s premier mega-clubs, Lure boasts cutting-edge lighting systems, including HD screens and LED walls, and next-level sound technologies perfectly outfitted for its acclaimed program of top DJs – including Skrillex, Calvin Harris, Alesso, Paul Oakenfold and many more - and ultra-exclusive music and entertainment industry events. Join the ranks of A-listers like Will Smith, Robin Thicke and Lorde – who celebrated the Grammy’s with events held at Lure –and ring in this NYE with a history-making show and unstoppable party.
Take this New Year’s Eve to new heights at Lure, the mega-club that will host an all-out NYE celebration featuring Playboi Carti.
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Hosted by Playboi Carti & Live DJ Performance by Mike Danger
Atlanta hip-hop artist Playboi Carti raps with a repetitive and catchy flow like contemporaries Lil Uzi Vert and Young Thug. Born Jordan Carter in the south side of the city, Carti grew up listening to Prince, Michael Jackson, R. Kelly, Lil Jon, Gucci Mane, and Jeezy, starting his music career in high school under the name Sir Cartier. His early work was produced by Awful Records' in-house man Ethereal. Tracks like the narcotic "YUNGXANHOE" and "Lost" helped garner a local following, promoted on the Internet and notching millions of streams. After graduating, he moved to the Bronx, where he became acquainted with members of A$AP Mob. In early 2015 at a show at SXSW, Carti met A$AP main man A$AP Rocky, who took Carti under his wing. A month later, Carti issued the singles "Broke Boi" and "Fetti," which became viral hits. Tours with Lil Uzi Vert and A$AP Ferg followed before Carti signed a deal with Interscope Records. Backed by A$AP Rocky, Carti appeared on A$AP Mob's Cozy Tapes tracks "Telephone Calls" and "London Town." After years of generating interest with singles, Carti released his debut mixtape, Playboi Carti, in the spring of 2017.